Cold Response (2016)
This projects aim was to inform the public about the international military exercise held in the middle to northern parts of Norway, and inform the participants about special Norwegian conditions such as the climate challenges they would face. My part was to put together two brochures for this purpose. They where both printed at a total of 50 000 and distributed either through post for the citizens or through the exercise for participants.
Front page of the brochure going out to the public, "We exercise for your safety".
One of the spreads, showing a map over the most busy areas of the exercise. Also containing the who, what and whys. All spreads contain a top area to show key facts, as here the dates. There also where placed a huge importance on environmental damage prevention and contact information where included on almost every spread.
Front page on the brochure going out to participants. The focus in this brochure where to give important information about climate conditions but also to be a little like an ad for Norway and it's exercise oppertunities.
As seen here, the climate can be very challenging, especially if you've never been that much out in the snow.
A spread that both show some of the exercise condition (snow) and why the exercise is important.
